My Trip to Liberties in London Which Gave Birth to Denim Story


My Trip to Liberties in London Which Gave Birth To Denim Story


I live in jeans, a lot. My style of dressing is quite classic – nothing too wild, nothing too outrageous, keeping it elegant and subtle. And when I look in my wardrobe, a very large part of it is taken over by my collection of jeans, at least the part that is used the most. Daywear, even

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A learning centre with a difference…


Trishul Learning Centre (TLC) helps children from economically weaker communities in rural areas and urban slums build a strong educational foundation, develop self-esteem, and assimilate values, which will help them maximize their potential and become economically independent and responsible citizens.

Trishul believes education and life skills development are primary st

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Less is more - Declutter your wardrobe this festive season!



As you gear up for the festive season and the holidays to follow, clear out the old denims that you no longer use or need to make way for new styles, and donate the old pairs (up to 2) at Denim Story.

Donate your denim for a cause!

Denim Story, in collaboration with

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Trishul – Inspire Empower Achieve


Trishul is a renowned Mumbai-based NGO empowering women and children from economically weaker sections of the society through skill development and education since 1988.  While enabling women through sustainable livelihood generation methods and providing holistic education to children has been Trishul’s forte, they are

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Are we re-thinking the Indian Wedding Trousseau?



Let’s face it. The world is changing, and we want more practicality, usefulness, less clutter, no wastage. Or that is how it should be. I look back at my trousseau; London, Paris, Bombay (at the time), and am ashamed at the wastage on clothing I never touched. There w

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Why Spend on Jeans?


Being an avid shopper, over the years my shopping habits have changed. Less is more, quality over quantity, and usage, are my mantras. Looking good, therefore feeling good, was, is and always will be (I hope) of primary importance.

I cringe when I see beautiful and expensive designer tops paired with a poorly fitt

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Finding The Perfect Pair Of Skinny Jeans



Skinny Jeans is the fashion trends that no one is unaware of, the one wearing it simply looks fabulous! It goes with everything if styled properly. There are a million styles to choose from, but finding the perfect fitting pair of skinny jeans is a difficult task. But it should be trendy as well as comfortable.

We alway

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The trend that shows a subtle amount of skin - Cold shoulder tops



Whether a flash of the waist, a cut-out at the shoulder, or a hint of the elbow, the trending fashion is all about peek-a-boo details. It’s the season for subtle flaunting: this fashion trend provides the opportunity to carefully expose the body part.

Cold-shoulder is sexy without being obvious; chic without being a

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Heat Things Up In Black–Hot Looks



There are the advantages of wearing black denim. Whatever you remove from your closet coordinates together, dark is heartless to stains and likely needs washing less frequently. Dark is likewise not under the transcription of design like most different hues, it generally seems in fashion trend. In configuration dark has an indisputable place whe

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Ways To Effortlessly Flaunt In Distressed Denim



Ripped jeans is a very popular trend, we all love them. Fashion bloggers make combination of different tops with ripped jeans which are so stylish and trendy. We can use their work as our inspiration and look chic while being comfortable at the same time.

So here are 10 ways to wear distressed denim:

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Best Fashion Trends For Monsoon



The rainy season is here; one may hate it or love it, but definitely, can't ignore it. It's time to revamp your wardrobe by packing away the stilettos, translucent tops and light colour dresses. Bring out your shorts, skirts and gum boots.

  1. Bright and colourful clothes – In this season the sun is seen occasionally

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Mind Blowing Jeans That’ll change the way you look at basic black denim



Black denim signifies a bit of a class. It can be worn for the occasion, for work and also for formal meets. Black is the color of sophistication. Black has power. Black is associated with drama, elegance, formality and beauty. Black jeans are the versatile items of wardrobe. Black jeans have taken over our wardrobes.

The a

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Liven up your travel wardrobe!



Your travel wardrobe doesn't have to be all black and neutrals! In the quest for the perfect packing list, it's easy to opt for solids and neutrals to get the most wear out of every piece of clothing.

Buying wardrobe staples is essential to building a great travel closet, but sometimes it's nice to throw in a punch of color or bold patte

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Look one size smaller in NYDJ



Fabulous fit, large range of sizes, lots of leg styles and a variety of both trendy and classic colors is what you get from Not Your Daughter’s Jeans.

NYDJ, launched in 2003, is a Los Angeles-based company with an enviable collection of denim and clothes, complete with slimming technology for

women. NYDJ is a brand by wom

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Go Beige this summer…



The word neutral is polished, elegant, effortless, classic and casual chic. Neutral colored Jeans are in trend these days. From pastel to bright, colored jeans are an easy and versatile way to incorporate the season's big color trend into your wardrobe.There’s nothing wrong with

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