Look one size smaller in NYDJ



Fabulous fit, large range of sizes, lots of leg styles and a variety of both trendy and classic colors is what you get from Not Your Daughter’s Jeans.

NYDJ, launched in 2003, is a Los Angeles-based company with an enviable collection of denim and clothes, complete with slimming technology for

women. NYDJ is a brand by women for women, with an exclusive Lift Tuck technology making each pair a perfectly fitting one.

NYDJ is the original slimming jean, jeans that actually fit in all the right places. After years of seeing nothing but low-rise jeans; NYDJ  fits high on

the waist. It’s smartly crafted to avoid the dreaded muffin top look. The lift-tuck technology tucks in the belly areas and makes  one look slim,

while being comfortable at the same time. Its unique criss-cross panel flattens in the front, making one look and feel a size smaller. These

special slimming panels are exclusive to NYDJ and can be identified by their signature criss-cross stitching.


Every pair of NYDJs is made to fit exactly the same from the hips through the thighs. Their fit makes it simple to get the same flattering fit in every pair you choose – no matter what style. NYDJ offers lots of colors trendy and classic styles. They offer different types of innovative fabrics that meet the needs of women all around the world. They all have their own unique characteristics to ensure the perfect fit, such as an extremely soft feel, amazing recovery and a sculpting effect.

Denim Story introduces NYDJ at its Mumbai-based premium denim boutique.

Denim Story offers a unique concept of a personalized shopping experience.

Get ready to say goodbye to your tummy! Look one size smaller in Not Your Daughter’s Jeans.