A GOLD E, founded by the industry giant Jerome Dahan, founder of both premium denim brands Seven For All Mankind and Citizens of Humanity is designed and developed in Los Angeles. Inspired by the youth culture through the decades. It symbolizes boldness, an irreverent attitude and a creative spirit fostered by LA. The brand speaks to fashion forward millennials with both modern fits and styles that nod to the best of the past. The label honors individuality and confidence without compromising on comfort via the innovative fabrics that are sourced from around the world. Every pair is made locally at the company's in-house laundry and manufacturing facilities.
+ Does it..?
Does it bleed?
All indigo denim will bleed to some extent.
Does it shrink?
No, unless you put it in a drying machine.
Does it stretch or open out?
This depends on the stretch content of the fabric. However all denim does give way some more than others so as you wear you ease into it. We always advise to buy your denim snug but comfortable.
Does the hardward erode?
Is it true to its size?
Please refer to the specific style.
Will the distress rip more?
The rips will open up depending on the wear and tear.
How do I wash these?
Turn jeans inside out for a cold water wash; hang to dry.
Should I iron these?
No. If you must then do light iron inside out, however steaming is better.
Does the colour fade?
It would depend on the wash, and some indigo washes would fade slightly into a more worn in look with wash and time.
Will it lose its shape?